It’s a beautiful Saturday morning in July and everyone is going to the fair.
And you know what that means.
You’ll be spending the weekend doing chiropractic marketing, killing your feet in a fair booth as you ask a bunch of strangers to stop for a free assessment.
There must be an easier way to build a practice.
Is this why you spent all those years in school?
It’s especially frustrating to see people in less demanding jobs make more money than you.
But don’t quit yet.
There are many chiropractic marketing solutions that can help you finally build the practice you’ve always wanted.
To start, here’s a great video on marketing by Brian Tracy:
Chiropractic Marketing: How to Grow a Chiropractic Business in 2025
It’s a beautiful Saturday morning in July and everyone is going to the fair.
And you know what that means.
You’ll be spending the weekend doing chiropractic marketing, killing your feet in a fair booth as you ask a bunch of strangers to stop for a free assessment.
There must be an easier way to build a practice.
Is this why you spent all those years in school?
It’s especially frustrating to see people in less demanding jobs make more money than you.
But don’t quit yet.
There are many chiropractic marketing solutions that can help you finally build the practice you’ve always wanted.
To start, here’s a great video on marketing by Brian Tracy:
Table of Contents:
Chiropractic Marketing – 2025 Style
Branding is Much More Than a Name and Logo
Marketing Ideas for the Best Chiropractic Website in Town
SEO: Be the Top “Chiropractor Near Me”
Social Media Marketing for Chiropractors in 2023
More Chiropractic Marketing Tips to Get New Patients With Great Content
How to Grow a Chiropractic Clinic With External Marketing
Creating a Chiropractic Marketing Calendar
How Much Do Chiropractors Spend on Marketing?
Chiropractic Marketing Companies: Make More Money in Less Time
Chiropractic Marketing – 2025 Style
Chiropractic marketing in 2025 is complicated, especially online. It seems that every month someone launches a new social media company and every minute some new influencer becomes famous.
Keeping track of the best platform in social media marketing for chiropractors is difficult. You may also wonder if you could become a social media star and use that to promote your clinic.
Despite new technology, chiropractic marketing principles remain constant:
- People purchase from you when they feel and perceive that you provide them with more value than their perceived cost. This cost includes money as well as time, effort, and other resources.
- You can’t do everything for everyone. Focus on one target audience and one problem to fix. This also develops expertise.
- The best chiropractic marketing strategy is to provide great service to your customers so that they remain loyal and refer their friends and family to you.
The first step in getting more patients is branding.
Branding is Much More Than a Name and Logo
Your clinic’s most valuable asset is your brand. It includes what your target audience trusts and expects you to deliver as well as positive or negative thoughts and feelings they associate with your clinic.
| “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” ~Seth Godin |
Your brand also establishes the perceived value of your services and how much more (or less) patients are willing to pay you versus another clinic.
Before doing marketing activities, define your brand and how you will communicate it to the public. Everything you say and do must be consistent with your brand.
One great form of digital marketing for chiropractors to communicate their brand is a website.
Marketing Ideas for the Best Chiropractic Website in Town
A great website communicates your brand’s value, helps you rank well as a top “chiropractor near me” on Google searches, and provides educational material as well as important clinic information.
Here are some tips for an attractive and modern website:
- Make it mobile-friendly
- Have ample empty space on each page
- Keep your font neat and easily readable
- Enable site navigation with clickable “cards,” which are images with writing on them
- Use high-quality images and videos
These and other great tips are on HubSpot’s website.
Here is a modern website example:
You can promote your website with search engine optimization (SEO).
SEO: Be the Top “Chiropractor Near Me”
SEO is complicated and takes time to master. You may want to hire a professional rather than spending time to figure things out on your own.
Here are some tips for the DIYer:
- The site should be mobile-friendly
- Figure out what keywords your target patient is searching for and use these keywords often in your content.
- Partner with influencers in the wellness field and get them to link to your site. Mentioning them in your content could help.
- Have an updated security certificate and a fast website loading speed
Neil Patel’s website has these tips and more. It also has a search engine showing the difficulty of ranking well for certain keywords so you know where to invest time and effort.
You can also deliver content to your target audience via social media.
Social Media Marketing for Chiropractors in 2025
It is nearly impossible to keep up with all of the different social media platforms. Rather, focus on a few that allow you to most effectively reach your target audience.
Here are some social media sites to consider:
- TikTok: Great for reaching people under age 25. Content is short and entertaining to associate your brand with positive feelings.
- Twitter: Primarily used by millennials but reaches all ages. As some politicians have demonstrated, even short text-based posts on Twitter can influence many people.
- Quora: Users ask a variety of questions that you can answer. Create a detailed profile page so readers can contact you.
Other great social media sites include Facebook, Pinterest, Medium, LinkedIn, YouTube, and Reddit. These are discussed in-depth by OptinMonster.
You can easily create free chiropractic social media posts by starting with something simple. For example, even a chiropractor without design expertise could post on Twitter or answer a question on Quora.
There are also many free phone apps that let you easily make quotes with a background picture for Instagram, Facebook, and/or LinkedIn.
Gary Vaynerchuk is an expert on social media marketing, and he made the following video:
Chiropractic Marketing Tips to Get New Patients With Great Content
An online content strategy enables you to communicate your brand’s value, which is a big part of how to grow a chiropractic business.
So what type of content should you create? Here are some examples:
- Provide simple at-home solutions to common problems that your target audience faces. They search for these topics on-line so these posts increase your search ranking.
- Simple and attractive posts to help your target patient associate your brand with desired thoughts and feelings. Instagram pictures are great for this.
- Testimonials
- News updates and special offers. Special offers should not be the majority of your content because that would annoy people and make you look like a prick.
Publish your content in multiple places like social media expert Brendon Burchard. For example, take quotes from an article and post them on Twitter. You can also put these quotes on a nice image background and post them on Instagram and Facebook.
Here are a few more tips:
- Rather than creating all content yourself, you can hire a ghostwriter for $20-$40 per hour. This frees up your time to focus on adjusting and about 5 patient visits would cover the cost of a great post.
- Creating guest posts for other websites that get more traffic than yours is a great way to expose your brand to more people.
- Email marketing can provide a great return. Marketing agency Litmus found that marketers get $36 for every $1 spent on email marketing
- Create beautiful and professional content. If you don’t have a knack for this, consider hiring someone on Fiverr or Upwork to make content that presents your brand well. Dribble and Pinterest have examples of quality content.
While great content helps attract new patients, you should also leave your clinic and meet people in person.
How to Grow a Chiropractic Business With External Marketing
Whenever you’re in public, carry business cards and dress in a way that presents your brand well. Prepare a 30-second elevator pitch about your clinic. Also, having your clinic schedule on your phone allows you to schedule a free consultation if the opportunity arises.
There are 3 steps to converting a contact into a prospective patient:
- Develop trust and rapport with that person
- After building trust, ask them about their life
- If they mention any unaddressed health problems or health goals and it sounds like you could help, invite the person to a free consultation at your clinic
Don’t be aggressive or pushy with this process. Building long-term relationships is key.
Here are specific external chiropractic marketing strategies.
Guerrilla Marketing
Guerrilla marketing involves promoting your clinic through low-cost activities. Here are some examples I learned from colleagues:
- Go to homes and businesses in your community and introduce yourself as a local chiropractor
- Carry a spine with you everywhere so that people ask you about it
- Leave your business card at parks, in library books, on a public bulletin board, and with your restaurant tip
- Set up two yoga mats in a public place, do yoga exercises, and invite strangers to join
If you want to learn more, Amazon has great books about guerrilla marketing.
Business Networking
You can meet business professionals at Chamber of Commerce events, Toastmasters, and various other social events. The goal is to become well-known in your community and build long-term relationships.
Here are some specifics of how you could benefit from knowing professionals from a variety of fields:
- Chiropractors are great to know and compare notes about clinical practice with. Also, if each of you specialize in different target patient groups you could refer to each other quite a bit.
- Healthcare professionals such as massage therapists, acupuncturists, personal trainers, and medical doctors can also be a good referral source of patients.
- Lawyers may send you auto injury cases, especially if you do a thorough exam and take detailed notes.
- Relationships with any other business professional can also lead to cross referrals. However, it’s best to do this with businesses that you would refer to anyway.
Sponsorships and Volunteering
Associating your brand with a reputable organization increases the value of your brand in the eyes of your target audience.
You can volunteer with charities, sponsor sports teams, and/or buy ads in a local church bulletin.There are many other options as well.
Chiropractic Marketing Flyers
Many people like to read something physical rather than a website. Here are some of the ways to get chiropractic marketing flyers for your clinic:
- Purchase them from a company such as Patient Media or Wellness Media
- Hire a professional from Fiverr or Upwork to make them for you
- Make them yourself with a program such as Canva and reference Dribble and Pinterest for design ideas
Keep a box of flyers in your car so that you can give them to people you meet.
This is a lot of information on how to grow a chiropractic business, but a chiropractic marketing calendar makes it easy to follow.
Creating a Chiropractic Marketing Calendar
Organizations such as the Foundation for Chiropractic Progress provide marketing calendars for a nominal fee. However, these calendars aren’t customized to your specific community and target patient.
Fortunately, making your own marketing calendar is simple:
- Create a target number of patients to get for the month as well as the number of professionals you want to meet
- Using estimates, project which activities you need to do and how long to do them in order to reach your monthly goals. This includes online and in-person activities.
- Look at your business calendar and schedule the activities out over the month.
- At the end of the month, record statistics for each marketing activity to create better projections for future months.
When planning activities, your budget matters.
How Much Do Chiropractors Spend on Marketing?
Chiropractic Economics says in its annual survey report that chiropractic clinics spent an average of $13,200 on marketing in 2020. Also, the U.S. Small Business Administration estimates that small businesses spend 7-8% on marketing.
Overall, chiropractors spend vastly different amounts on marketing, depending on factors such as budget and overall business goals.
You need to determine the right amount for you based on your current situation and what provides the best return per dollar spent.
Chiropractic Marketing Companies: Make More Money in Less Time
Chiropractors have many responsibilities such as patient treatments, record keeping, and administrative work.
Hiring a chiropractic management company to help with marketing and other tasks gives you more time to focus on being a clinician and can help you make more money.
The following chiropractic marketing companies have expertise in how to grow a chiropractic business:
Here is a directory with more chiropractic coaching companies. Ensure that a company’s goals and priorities fit well with yours before you sign up.
How to Finally Be Able to Relax on July Weekends
Chiropractic marketing can be frustrating, but there’s hope.
Take a deep breath and reconnect with why you decided to become a chiropractor. Clearly define your target patient and craft a compelling brand identity.
Next, share your message with others via some of the many online and in-person options until you find what works best.
If you get stuck, a chiropractic marketing company can help.
As you attract new patients, provide them with great service and they’ll stay loyal to you and refer their friends and family. Subscribe to our newsletter and you’ll receive a blog post with details on this process.
Before you know it, you’ll be able to relax on July weekends after spending another great week of saving many lives at your clinic and being well compensated for your work.